in combinazioni nuove che siano utili, forse.
Il nostro amico del glorioso Team Batista , Hiroshi Abe presenta l’ultima invenzione (presentata da CocaCola Japan per Lohas) in fatto di bottiglie di plastica. Fino al 40% di materiale in meno per questa super bottiglia “pieghevole”. Meno spazio, meno petrolio, meno peso. Era ora!
New from Coca-Cola Japan, l LOHAS is jumping in on the Eco bandwagon with a bottled water that makes an environmental stand (at least marketing-wise) with its bottle design that twists up neatly into a 12 gram piece of plastic that is said to be 40% less than other PET bottles.
The marketing push makes the consumption process into three easy steps: Buy the water, Drink up, Twist up and dispose. Not too different from most other drinks, except for the twisting part which makes the waste noticeably smaller than your average PET bottle. While it may not make a tremendous difference in terms of waste (though it’s certainly space-saving), it does lend itself to a certain spirit of ecology that is making its way into Japanese society. -www.cscoutjapan.com-