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LEGO e architettura. Matrimonio perfetto!

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E’ arrivata la comunicazione ufficiale! Presto potremo comprare il Frank Lloyd Wright LEGO sets! Creato in collaborazione con la  Frank Lloyd Wright Foundation, Brickstructures, Inc. e la LEGO Architecture . I primi due set saranno The Guggenheim e la famosissima Fallingwater. Le scatole comprenderanno un libro sul progetto, foto e documenti dell’epoca.

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Di seguito il comunicato ufficiale:

FRANK LLOYD WRIGHT FOUNDATION ANNOUNCES NEW LICENSEE

The LEGO Group and Brickstructures, Inc. to produce and distribute Frank Lloyd Wright Collection® LEGO® Architecture Building Sets

The Frank Lloyd Wright Foundation announced today that The LEGO Group is now the exclusive licensed manufacturer of Frank Lloyd Wright Collection® LEGO Architecture sets.

The LEGO Group and Adam Reed Tucker of Brickstructures, Inc. officially introduced the LEGO Architecture line in 2008. The line currently consists of six buildings – now including two of Frank Lloyd Wright’s most famous and recognizable buildings, the Solomon R. Guggenheim Museum and “Fallingwater.”

With models developed in collaboration with architects, LEGO Architecture works to inspire future architects, engineers and designers as well as architecture fans around the world with the LEGO brick as a medium. Builders of all ages can now collect and construct their favorite worldwide architectural sites through these artistic replicas.

Both exclusive Frank Lloyd Wright LEGO Architecture sets contain booklets that feature traditional building instructions along with exclusive archival historical material and photographs of each iconic building.

The LEGO Group will release the first of the LEGO Architecture Frank Lloyd Wright Collection® sets at the opening of the Frank Lloyd Wright Exhibit: From Within Outward at the Solomon R. Guggenheim Museum on May 15, 2009.

Doug Volker of the Frank Lloyd Wright Foundation:

According to Director of Licensing and Product Development, Doug Volker, “The LEGO product was one that the Frank Lloyd Wright Foundation had considered pursuing for several years. It was the vision, passion and creative desire of Adam Reed Tucker to capture the essence of Mr. Wright’s most famous buildings using the medium of the LEGO brick that brought this partnership into being.”

Another exciting aspect of the Architecture Series is the capability to use them for education, team building, or other formats that make the LEGO Architecture series more than just a toy.

“The LEGO Group is known for its creative approach to brick models and now, with its Architecture Series, it will reach even further, to individuals of all ages,” Volker concluded.

Adam Reed Tucker of Brickstructures and the LEGO Group
:
“Mr. Wright’s buildings are a treasure trove of possibilities,” says Adam Reed Tucker, innovator of the Architecture Series for The LEGO Group.  “I wanted to create these marvelous buildings for years, so I’m thrilled to be working with the Foundation in order to include Mr. Wright’s timeless buildings in this series, which conceptualizes the very essence of each building in LEGO bricks.”

3 commenti su “LEGO e architettura. Matrimonio perfetto!

  1. nov-GQ
    maggio 20, 2009

    Un’altra prova della capacità di aggredire il mercato da parte di LEGO: una proposta a mio avviso simpatica per “richiamare all’ordine” i fan del mattoncino di ogni età.

  2. Base.exib Design Tm
    ottobre 1, 2009

    Il “matrimonio è perfetto” o sembra esserlo. Per il momento un ottima intuizione di Marketing nell’allargare l’utenza di questo prodotto alle generazioni più “datate”. Un Nostalgic-effect che penso avrà successo non quanto però la generazione dei Robots. Sicuramente una nicchia esclusiva che occuperà di certo innumerevoli scrivanie d’alto borgo. Una quella di Norman Foster?
    Base.exib Design Tm
    International technology and design context.

  3. Games Online Products
    marzo 5, 2011

    North Carol Sensitivity and Immunology hope for you to continue with this great blog. I really enjoy visiting your webpage to check out the recent posts. Just thought you should hear that

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